What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.

Discover the power of LinkedIn for building robust B2B connections and glean insights from Jason's impressive 23-year career. We also explore how personal passions, like a shared love for motorbikes, can invigorate professional life. Experience the lighter side of our conversation, including a surprise cameo by a beloved pet, as we discuss balancing work and personal interests to foster a well-rounded professional perspective.

In our final segments, we tackle the challenges of integrating digital sales channels with traditional ERP systems, explore the impact of digital-native competitors on legacy businesses, and share compelling success stories from traditional companies embracing e-commerce. Learn how to empower digital champions within your organization and inspire your team to embrace technological change. This episode is packed with actionable insights and real-world examples to guide you through the ever-evolving landscape of B2B e-commerce.

Chapters

0:00 - Navigating B2B E-Commerce Challenges
4:40 - Networking and B2B E-Commerce Insights
12:42 - B2B Buyer Expectations and Strategies
24:59 - Platform Maturity and Business Evolution
29:16 - Overcoming B2B E-Commerce Fear and Friction
35:59 - Legacy B2B Transformation Challenges
48:11 - Empathy and Adoption in B2B Technology
58:21 - Identifying and Empowering Digital Champions
1:06:57 - B2B E-Commerce Implementation Success Stories

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