How to Build Trust and Get Clients Through Communities (Without Being Salesy)

If you’ve ever wondered how to actually get clients without constantly promoting yourself, this episode is for you.

We’re diving into the idea of building trust within the communities where your ideal clients already spend their time—whether that’s online in Facebook groups or Strava clubs, or in person at local races, expos, or club runs.

In this episode, you’ll learn:

• Why showing up to help is more powerful than pitching your services
• The difference between online and offline communities (and how to use both)
• How to engage in a way that builds trust and positions you as the go-to expert
• Where to find endurance-specific communities, both digital and local
• The dos and don’ts of sharing links or mentioning your services

This approach is all about playing the long game—creating meaningful connections and showing up consistently, without coming across like a walking ad.

🎧 Whether you're a running coach, triathlon coach, or in the endurance space in general, this one’s packed with simple, actionable advice that will help you get visible in a way that actually works.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here