Host Heather Zager welcomes Robbin Block, the Creative Marketing Strategist at Blockbeta Marketing, to the show to explain the ins and outs of building an e-commerce website. Robbin has an MBA from Boston University and a BA in Economics from the State University of New York at Albany, and through her more than 30 years in the industry, she knows exactly what is needed to start marketing and selling your product effectively.

Heather asks Robbin some of the basic questions she gets asked by her clients so Robbin can weigh in from an experienced professional point of view. The first question everyone asks is which website platform is best for selling products. Robbin answers that question with examples and information on options for differing experience levels. There’s a solution for every question.

Heather and Robbin dig into the topics everyone who sells online needs to know. The difference between a full website and a squeeze page, what a landing page is and why it’s important, the advantages and disadvantages with platforms like Etsy and Amazon, and all about SEO (Search Engine Optimization) and keywords. Robbin Block offers what is essentially a crash course in E-Commerce 101 in this interview. It’s a vital discussion for everyone who wants an online sales platform and needs marketing advice to drive those sales. 

About Robbin Block:

Robbin Block is the Creative Marketing Strategist at Blockbeta Marketing. She has an MBA from Boston University and a BA in Economics from the State University of New York at Albany, which enables her to deliver marketing solutions focused on an entire business, not just a particular marketing tactic.

During her more than 30 years in the trade, she’s developed a unique perspective, having worked with almost every niche business imaginable, from cannabis to mobile tech, and creative makers and designers. This helps her get right to the point when guiding clients through the increasingly complicated online marketing space, from developing high-converting websites through concepting media strategies

An experienced speaker, she’s also the author of “Social Persuasion: Making Sense of Social Media for Small Business” and various marketing ebooks. A background in economics and an MBA are the foundation for her big-picture approach that gets her clients results.

Robbin excels at explaining marketing in a way that makes total sense, so business owners can make better decisions about how to spend their marketing resources. 

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Contact Heather Zager | MADE Apparel Services: 

• Website: MADEApparelServices.com
• Facebook: MADEApparelServices
• Instagram: MADEApparelServices
• Linkedin: MADEApparelServices
  
  

Contact Robbin Block |Blockbeta Marketing: 

• Website: Blockbeta.com
• “Social Persuasion” by Robbin Block
• LinkedIn
• Facebook