In this episode of the Let's Talk Horse Business podcast, George introduces listeners to the world of equestrian business, drawing on his 15 years of experience in the industry. He aims to provide valuable insights into building and growing a horse-related business by sharing real-life examples and practical advice. George emphasises the importance of learning from others' journeys and offers tips, tricks, and resources to help listeners create the lifestyle they desire. The podcast also features trusted professionals in the equestrian field, providing recommendations for products and business advice. Join George on this exciting journey to enhance your understanding of the horse business and connect with a community of like-minded individuals.

KEY TAKEAWAYS

1. Purpose of the Podcast: The podcast aims to provide insights into the horse business and the equestrian world, featuring real-life examples of successful businesses and their growth strategies.

2. Host's Experience: The host has 15 years of experience in the equestrian industry, starting from a young age and developing a passion for both riding and running various businesses.

3. Focus on Business Development: The podcast will cover essential topics such as setting up businesses, generating leads, making sales, and creating a desirable lifestyle through entrepreneurship.

4. Resource Sharing: Listeners can expect to receive valuable tools, tips, and advice to help them build their own businesses, along with recommendations for trusted professionals and products in the equestrian industry.

5. Community Engagement: The host encourages listeners to engage with the podcast by liking, sharing, commenting, and subscribing, with the goal of growing it into a leading equestrian podcast.

SOCIALS

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.