In this episode of the Millionaire Mompreneur podcast, host Alexa Starks chats with Bethany Shipley, a mompreneur, life coach, and founder of the Exposure Academy. Together, they dive into the importance of building a personal brand, embracing what makes you unique, and creating a business that aligns with your purpose. Bethany shares her journey from network marketing to guiding other entrepreneurs in uncovering and showcasing their personal “magic.” The conversation also touches on balancing motherhood, entrepreneurial ambition, and practical tips for gaining exposure in a crowded digital space.

Key Takeaways:

Discovering Your “Magic”: Bethany emphasizes the importance of finding your unique strengths—your “magic”—and showing up confidently in your brand. This goes beyond logos and color schemes, diving into what genuinely sets you apart.

Personal Branding for Impact: Personal branding is more than aesthetics; it’s about identifying your core values and communicating them authentically. Bethany offers insights on how moms can differentiate themselves in a saturated market by owning their personal magic.

The Power of Community Support: Surrounding yourself with people who understand and celebrate your journey is crucial. Bethany’s Exposure Academy provides a community for entrepreneurs to support each other and gain exposure together.

Balancing Business and Family: The episode highlights the importance of setting manageable routines, like maintenance vs. productivity tasks, to keep life and business running smoothly. Bethany shares practical tips, including using simple routines to stay organized.

Marketing Momentum: Bethany advises leveraging positive feedback as marketing content. Capturing these moments can be a powerful way to build trust and authenticity.

Actionable Insight: Take time this week to reflect on what makes you unique and consider how you can communicate this in your brand. Confidence in your "magic" is key to standing out and resonating with your audience.

Connect with Bethany:

Website: BethanyShipley.com
Instagram: @BethanyJShipley

Join The Mompreneur Mastermind community here: https://www.skool.com/mompreneur-consulting-4193/about

And follow Mompreneur Consulting on IG: https://www.instagram.com/mompreneur_consulting/

Quote of the Episode: “Being a mom is a superpower. The love and insight we have into the world give us a unique perspective that enriches our businesses and communities.”