Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄
Description
Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read.
In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.
In This Episode, We Cover:
(05:39 ) Evolving Tricycle Day’s Business Model
(08:04 ) Growing Subscribers with Brute Force
(11:08 ) Newsletter Formats: Roundup vs. Q&A
(16:36 ) Turning Readers into a Community
(22:19 ) Upstream Marketing: From Problem to Solution
(28:06 ) Email Deliverability & Censorship Battles
(34:00 ) Customizing Your Community Platform
(39:22 ) Using Events to Build Your Brand
(45:01 ) The MDMA Therapy Approval Rollercoaster
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com
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