Building a Beloved Brand from a Tiny, Dying Business
Update: 2025-03-13
Description
Register for:
- Employee Issues & Non-Competes When Buying a Business - Thu March 13th - https://bit.ly/41vg9SL
- The live Q&A with Harley on March 27th - https://bit.ly/43vYX24
Harley Sitner bought a struggling VW van repair shop for $100k in 2013. Today it's an 8-figure business and brand.
Topics in Harley’s interview:
- His career in software
- First business acquisition: West Coast Nurseries
- Sean buys a VW Camper Van
- "I'd rather hug 100 people than serve a billion"
- Irrational passion of VW van owners
- Overpaying for a failing auto repair shop
- VW Van culture
- The value of the brand
- Building 6 different lines of business
- The app he's developing for VW owners
References and how to contact Harley:
Learn more about Walker Deibel's done-with-you buy-side advisory:
Get a complimentary IT audit of your target business:
- Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher
Download the New CEO’s Guide to Human Resources from Aspen HR:
- From this page or contact mark@aspenhr.com
Attend SMBash in Dallas, April 2-4, to meet fellow business buyers, operators, and investors:
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter
Edited by Anton Rohozov
Produced by Pam Cameron
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