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Building a Beloved Brand from a Tiny, Dying Business

Building a Beloved Brand from a Tiny, Dying Business

Update: 2025-03-13
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Harley Sitner bought a struggling VW van repair shop for $100k in 2013. Today it's an 8-figure business and brand.

Topics in Harley’s interview:

  • His career in software
  • First business acquisition: West Coast Nurseries
  • Sean buys a VW Camper Van
  • "I'd rather hug 100 people than serve a billion"
  • Irrational passion of VW van owners
  • Overpaying for a failing auto repair shop
  • VW Van culture
  • The value of the brand
  • Building 6 different lines of business
  • The app he's developing for VW owners

References and how to contact Harley:

Learn more about Walker Deibel's done-with-you buy-side advisory:

Get a complimentary IT audit of your target business:

Download the New CEO’s Guide to Human Resources from Aspen HR:

Attend SMBash in Dallas, April 2-4, to meet fellow business buyers, operators, and investors:

Connect with Acquiring Minds:

Edited by Anton Rohozov
Produced by Pam Cameron

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Building a Beloved Brand from a Tiny, Dying Business

Building a Beloved Brand from a Tiny, Dying Business

Will Smith