Building a Better Marketplace: Truth, Trust, and the New BBB with Michael Sedio
Update: 2025-08-06
Description
What if business wasn’t just about profit, but about building trust, driving ethics, and making community impact? In this episode of Conscious Curiosity SD, Jeff sat down with Michael Sedio, VP, COO, and General Counsel of the Better Business Bureau Serving the Pacific Southwest, Central, and Inland California. Michael shares the surprising evolution of the BBB from complaint resolution to a powerhouse of purpose-driven initiatives. From startup accelerators to ethical business awards and scholarship programs, discover how the BBB is shaping the future of business in San Diego and beyond. Michael’s personal stories and deep insights will leave you inspired […]
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