What does it take to turn one product into an 8‑figure global brand and become a category king?

In this episode of the Grown Up Business Podcast, Paul Avins talks to Paul Sherratt, founder of gloveglu, about how he scaled from a kitchen‑table side business to a dominant global brand now selling in 55 countries. At 50 years old, Paul made the decision to go all in, remortgaging his house to chase a vision. Today, gloveglu is the category leader in a niche most people ignored.

Paul Sherratt is the founder of gloveglu, a global soccer brand that started with a single glove grip spray for goalkeepers. He has built the business past 8 figures in revenue, developed a global distribution network, and grown a community of over 1.3 million social followers. He has also created the FIND IT Framework to help founders identify, claim and dominate their categories, and is building a goalkeeper education and training business alongside his brand.

Key Takeaways

• The FIND IT Framework: Frame, Identify, Niche, Differentiate, Innovate, Test.
• Why narrowing focus creates faster growth than chasing broad markets.
• The mindset shift at age 50 that changed everything.
• Critical hires and systems that took gloveglu from £500k to multi‑millions.
• How TikTok and YouTube became powerful scale engines.
• Leadership lessons from handling the sudden loss of a team member.
• The difference between running a business and building a grown up business with systems and scalability.

About Paul Sherratt

Paul Sherratt is a sports entrepreneur and the founder of gloveglu, an 8‑figure global brand in the goalkeeper market. Starting with one product, Paul has built a category‑dominating business sold in more than 55 countries, backed by a large online following. He is also developing a worldwide goalkeeper education platform and launching the Find the Gap Podcast to help other founders leverage category creation.

Resources & Links

• Connect with Paul Sherratt on LinkedIn → linkedin.com
• Learn more about gloveglyu → gloveglue
• Follow Paul Avins for Scale Up insights on LinkedIn → Paul Avins | LinkedIn
• Transform your business at the Grown Up Business Retreat → The Grown Up Business Retreat 2025

Next Steps

Action Now: Write down the 3 actions from this episode you’ll apply in your business over the next 72 hours.

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