Our speakers dissect the intricacies of cultivating genuine communities, addressing critical aspects such as strategies for acquiring new community members, crafting compelling content, harnessing the power of influencer marketing, and mastering the art of effective community management.

With a strong emphasis on the significance of crafting a clear mission and vision for your community's future, this podcast episode delivers invaluable insights and expertise for those embarking on their own community-building journey.

To learn more about a specific topic, jump ahead via the following timestamps:

[0:29 ] Life Updates

[08:20 ] What Companies Get Wrong About Community Acquisition

[12:21 ] Unrealistic Standards for Growing Communities

[14:30 ] Authenticity in Communities

[16:51 ] Brands Without a Pre-Existing Community

[21:18 ] Customer Delight in Building Communities

[22:30 ] Pros and Cons of Paid Advertising for Acquisition

[25:36 ] Community Influencers

[27:56 ] Programming in Communities

[31:35 ] Creative Community Engagement Techniques

[40:38 ] Failed Community Engagements

Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.

To learn more about building your online community, contact the team at Tobe Agency.

Topics Covered and Questions You’ll Uncover During this Episode

• Challenges and strategies for building branded communities
• Short-term vs. long-term reasons for community engagement
• Distinguishing between prospect and customer communities, influencer partnerships, and exclusive content
• Segmenting a community and effective engagement techniques
• Autonomy, offline events, and maintaining engagement
• Community event programming and community management
• Gathering feedback, and mission alignment

Connect with Our Hosts

Andrew Hong LinkedIn | Twitter

Jen Hsiung LinkedIn | Twitter

Emily Chin LinkedIn | Twitter

Lisi Wang LinkedIn | Twitter