Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad
Update: 2025-06-16
Description
- Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.
- Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.
- Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.
- Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.
SPECIAL GUESTS
Dr. Jason Hewitt
Superintendent
Shepherd ISD, Texas
Email: jhewitt@shepherdisd.net
Erin Goad
Director of Communications and Library Services
Shepherd ISD, Texas
Email: egoad@shepherdisd.net
Website: https://www.shepherdisd.net
Facebook: https://www.facebook.com/ShepherdISD/
USEFUL INFORMATION
- Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
- Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
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