In this episode of The Growth Gear Podcast, host Tim Jordan takes an in-depth look at the complexities of company culture with Summer Jubelirer, a seasoned ecommerce expert. Summer shares candid stories from her career, discussing the misconceptions surrounding company culture, its impact on performance, and how it influences both employee satisfaction and customer relations. Together, they explore the delicate balance between fostering a positive work environment and maintaining high performance. Whether you're an entrepreneur, a business leader, or a solopreneur, this episode will provide insights into attracting top talent, improving retention, and achieving business success through intentional culture building. Listen in to learn how company culture isn’t just about perks—it’s about creating an environment where both the business and employees thrive.

0:00 - Introduction and Reflections on Growth

3:20 - Guest Introduction: Summer's E-commerce Expertise

7:07 - Importance of Company Culture

10:05 - Workplace Challenges and Culture Shifts

14:35 - Transparency, OKRs, and Mental Health Days

23:54 - Hiring for Cultural Fit and Performance Balance

30:57 - Improving Company Culture: Final Thoughts

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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.