In this engaging conversation, the speakers explore the journey of a multi-talented coach who has transitioned from humble beginnings to consulting with elite athletes and teams. They discuss the importance of core values, building a culture of excellence, and the challenges faced in coaching. The conversation highlights the significance of character, mentorship, and personal growth in the coaching profession, as well as the impact of education on future coaches.

Key Topics Covered:

• CJ's journey from a 300 sq ft sublease to multiple high-performance training facilities

• Why coaching is a servant's role — and how CJ embodies that philosophy

• The two core values driving ATS: "Always a White Belt" and "Hard Hat Mentality"

• The tension between technical coaching and emotional investment

• How CJ bridges the gap between academia and the real-world demands of sport

• Lessons on leadership, letting go, and guiding athletes through tough decisions

• The importance of coachability, mentorship, and lifelong learning

• Preparing to become a girl dad — and leading by example at home and in life

⏱ Timestamps:

00:00 – Values Before Tactics

01:45 – Meet CJ Appenzeller

03:30 – Humble Beginnings in Lindenwold

05:00 – Discovering Strength & Conditioning

06:40 – Always a White Belt

08:15 – Hard Hat Mentality

10:00 – Building a Performance Culture

12:30 – The Role of a Coach as a Servant Leader

14:45 – Bridging the Gap: Coaching vs. Academia

17:00 – From Theory to Application in the Real World

18:30 – Developing In-House Talent vs. Collecting It

20:00 – Letting Athletes Go (And Watching Them Return)

22:30 – Emotional Investment in Athlete Success

23:45 – Mentoring the Next Generation of Coaches

25:00 – Becoming a Girl Dad

26:45 – Evolution Without Losing Yourself

28:00 – Closing Reflections and What's Next