Building a Lean Competitive Intelligence Function
Update: 2022-06-12
Description
As more competitors, sources, and key intelligence topics are added, it’s only a matter of time before competitive intelligence processes get jammed. Whether you work for a startup, a scaleup, or a well-established corporation, budgets are limited, team size is limited, time is even more limited. For an intelligence function to deliver maximum results with minimum effort, it has to have processes that are agile.
In this episode of SCIP IntelliCast, we sit down with Fouad Benyoub, Director of Competitive Strategy at Everbridge. Fouad shares recommendations for building a Lean Competitive Intelligence capability, taken from his all new book The Competitive Intelligence Playbook. We’ll address:
- How and when to build a Minimum Viable CI Program
- How to apply Design Thinking principles to CI processes & programs
- What CI can leverage from the Lean toolkit (e.g. CI Kanbans)
- The role of technology (e.g. automation, AI, etc.) in transforming CI processes
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
