DiscoverThe DHC PodcastBuilding a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2
Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2

Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2

Update: 2024-09-30
Share

Description

Send us a text

Why has the LV logo become such a fan favorite, and how do promotions like Black Friday and Cyber Monday drive the sales of team merchandise? Join us as Tom Brazil, the merchandise manager for the Las Vegas Aviators, shares his expertise on branded merchandise and sales strategies. We explore the significance of the LV logo's popularity over the aviator head logo and discuss the team's evolving relationship with Nellis Air Force Base after moving away from Howard Hughes ownership. Tom also provides insider tips on maximizing sales through strategic promotions and reflects on memorable items, like the gambler's jersey with poker chip trim.

In this episode, we also navigate the complexities of preparing for the Triple-A Championship game in Las Vegas. From the hurdles of organizing without knowing the participating teams to the impact of high-profile players on fan engagement, we cover it all. Discover the nuances of merchandising for such events and the differences between hosting a single game versus a series. We finish on a lighter note with a casual chat about our first jobs, favorite Star Wars characters, and even a quirky debate about vegetarians eating animal crackers. This episode promises a blend of professional insights and personal fun you won't want to miss!

The Aviators: https://www.milb.com/las-vegas

Tom:
  Instagram: https://www.instagram.com/tbrazile15/

The Dad Hat: 

Twitter: https://x.com/thedadhat216


Instagram: https://www.instagram.com/thedadhat216/


Threads: https://www.threads.net/@thedadhat216


Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw


TikTok: https://www.tiktok.com/@thedadhat216?lang=en


Stadium Food Girl: 


TikTok: https://www.tiktok.com/@stadiumfoodgirl


Instagram: https://www.instagram.com/stadiumfoodgirl/


Youtube: https://www.youtube.com/@stadiumfoodgirl


Curved Brim Media: https://curvedbrimmedia.com/


Support the show

Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2

Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2

Ed Rivera