Building a Personal Brand? Don’t Make THIS Naming Mistake
Description
Show Notes:
This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:
Should you build your business under your name—or create a brand that stands alone?
In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).
Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.
She breaks down:
- The exact moment Katrina realized her name had more brand equity than her business
- What to consider if you want to build a company beyond yourself
- The difference between a personal brand and a founder-led company (and how to do both)
- The one mistake Katrina made early on—and what she would do differently now
- Why trying to grow two brands at once is harder than it looks—and how to make it work if you do
This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.
Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min
Follow Katrina for more personal brand strategy:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
United States
