Building a Salon Clientele in a Pandemic
Update: 2020-09-25
Description
Stylist and blonding specialist Gabie Vossler has moved and rebuilt her clientele several times in the last ten years. It’s always a challenge, but she has learned ways to make it easier, along the way. This year, she moved during the coronavirus pandemic and had to start from scratch—find a salon home, rebuild her clientele, and establish herself.
We talk about:
· How she prepared for her move with research and reaching out.
· Why she connects with local television stations, editors, and websites to get her name out.
· The questions she asks at every salon interview.
This episode is sponsored by Malibu C.
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