In this episode of "Impactful Marketing Simplified for coaches and consultants," host Shouvik Lahiri delves into the critical aspect of branding for coaches and consultants. He emphasizes that branding is senior to ads, authenticity is magnetic, consistency breeds trust, branding is a continuous journey, and your brand is your promise. Shouvik then highlights 15 common branding mistakes and provides insights on how to avoid them. These mistakes include lack of clarity in messaging, inconsistent branding across platforms, ignoring target audience needs, overlooking online presence, ineffective use of testimonials, copying competitors, neglecting personal branding, ignoring consistency in visuals, failure to adapt, ignoring client feedback, unfocused content strategy, overemphasis on services and underemphasis on values, underestimating the power of storytelling, inadequate differentiation, and ignoring brand monitoring. Shouvik wraps up the episode by encouraging listeners to conduct a brand audit and make immediate changes to improve their branding.