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Building a Strong Brand with Michelle Lyons

Update: 2021-09-28

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Full show notes are available on my website

Michelle is the founder of Point North Brand Co. From design to brand strategy, Michelle helps creative visionaries craft compelling brand stories that inspire, connect and delight their audiences.

We talk about:

Pivoting our business

Getting to know our target audience

Crafting a strong brand identity

Niche-ing down

Books mentioned in the episode:

'Brand Gap' - Marty Neumeie

'Zag' - Marty Neumeie

Connect with:

Michelle over on Instagram

Aimée over on Instagram

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Building a Strong Brand with Michelle Lyons

Aimée Coates