Building a Successful Candle Company During the Pandemic with Erica Werber
Description
For this week's episode, Arielle welcomes Founder and CEO of Literie Candles, Erica Werber. Erica was in the PR business for 20 years until launching Literie Candles in 2021 as a pandemic passion project. Native New Yorker Erica says Literie is a love letter to the City, capturing a familiar and amazing signature scent in each candle, including Bodega Coffee, hot roasted nut cart, pizza from a guy named Joe and more.
Join Arielle as to learn about Erica's journey from public relations to starting her own company from scratch. Plus, Erica and Arielle give a sneak peak of their Something Navy x Literie Candle collaboration. Tune in for a conversation about pivoting and building a successful business during the pandemic.
Follow @ariellecharnas, @literiecandle and @somethingnavy on Instagram!
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