Michael Hartel, a former coaching client and now a successful entrepreneur, shares his remarkable journey from academia to founding a flourishing home services company. Michael's transition was sparked by a moment of clarity in a corporate cafeteria, leading him from material science to the world of entrepreneurship. This conversation explores his path from real estate endeavors to launching a general contracting business, emphasizing customer service and reliability. You’ll hear how Michael's dedication and strategic mindset have enabled him to build a business that now operates as a franchise across multiple states.

Michael's story highlights the organic growth of his cabinet installation business, and how the focus on perception and customer experience played a pivotal role in this success. With insights into his transition from a modest truck operation to a sophisticated showroom, this episode underscores the significance of aesthetics and ambiance in creating memorable customer experiences.

Michael and Tony also delve into the strategic growth of Michael’s franchise model, transitioning from hands-on marketing to leveraging the expertise of a top CMO. With his company now boasting 32 locations, Michael shares the operational strategies that drive franchise success, including the importance of royalties and national marketing campaigns. The discussion wraps up with reflections on personal development and work-life balance, where Michael emphasizes the role of introspection and continuous improvement in achieving both professional success and personal fulfillment.

Key highlights:

• Corporate Culture and Career Change
• Embracing Productivity and Passion
• Franchise Ownership Opportunities
• Business Owner to Franchise CEO
• Franchise Approval and Training Process

Connect with Michael Hartel:

• Website: cabinetiq.com
• LinkedIn: MIchael Hartel

Connect with Tony Whatley:

• Website: 365driven.com
• Instagram: @365driven
• Facebook: 365 Driven