DiscoverOn the Table with AshleyBuilding a Successful Street-Style Brand and the Ups and Downs of Being an Entrepreneur with Herbert Gracia
Building a Successful Street-Style Brand and the Ups and Downs of Being an Entrepreneur with Herbert Gracia

Building a Successful Street-Style Brand and the Ups and Downs of Being an Entrepreneur with Herbert Gracia

Update: 2025-01-01
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Independently Owned Businesses are on the Table Today!

In this episode of On the Table with Ashley, we’re joined by Herbert Gracia, co-owner of the street-style apparel brand, State of Flux. State of Flux is a unique space that combines retail, a workshop area, and a photo studio all under one roof. Herbert received his Bachelor of Applied Science from the University of San Francisco in Communications and Media Studies in 2005, and previously co-founded FAZE Apparel before co-founding State of Flux in 2019. Currently, Herbert is in a transition period, having just left State of Flux and considering what’s next.

Herbert joins Ashley to discuss the trials and tribulations of starting a small business and maintaining it during the COVID era, the importance of passion and risk-taking in entrepreneurship, and the way that hard work, personal, and community support have sustained both himself and his brand.

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Visit State of Flux

Follow State of Flux on Instagram.

Follow Herbert on Instagram and Linkedin

Listen to our episode with Salomé Cousseau. 

Listen to our episode with John Cohen. 

On the Table with Ashley is presented by Âme Atendre, a luxury home goods and tableware brand with a mission to connect people to all that matters. 

If you have ideas for new episodes or guests, or just want to share feedback, email us at reachoutanytime@ameatendre.com.


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Building a Successful Street-Style Brand and the Ups and Downs of Being an Entrepreneur with Herbert Gracia

Building a Successful Street-Style Brand and the Ups and Downs of Being an Entrepreneur with Herbert Gracia

Âme Atendre