In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.

Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.

For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

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Show Notes:

(01:02 ) - Introduction to Tiffany
(02:55 ) - Transition from music business to influencer marketing
(06:22 ) - Trends and the importance of sustainability
(08:10 ) - Tips for content creators: vision, operations, and finance
(13:34 ) - Negotiating prices: value and benefits
(22:22 ) - The future of influencer marketing

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