Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth. 

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☀️Extras!☀️

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☀️Time stamps☀️

00:00 Welcome and Introduction to Conviction Marketing

00:47 The Birth of Conviction Marketing

02:14 The Power of Conviction in Branding

04:18 The Pitfalls of Trend-Following in Marketing

05:04 Building a Business Beyond Trends

10:10 Strategies for Photographers to Stand Out

13:39 The Importance of Pricing and Business Strategy

17:57 Future Trends and Recurring Revenue Models

22:58 Final Thoughts and Joyful Reflections

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