DiscoverThe Vita Talks HR and Benefits PodcastBuilding a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer
Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer

Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer

Update: 2025-12-01
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In this episode of Vita Talks, host Gianna Ricciardi sits down with Cory Brewer, Founder of Beyond Landscaping and Co-Founder of Market Hill Agency. Cory shares how he grew his North Vancouver landscaping company while tackling one of today's biggest business challenges: finding and keeping strong people.

He discusses the turning point that led him to rethink how his office operated, ultimately building a fully virtual back-office team overseas. Cory also opens up about how Beyond Landscaping keeps field staff engaged through culture, year-round work opportunities, and better structure. His experience eventually inspired a second business supporting entrepreneurs with trained remote executive assistants.

Whether you manage field teams, hybrid teams, or a growing small business, this episode offers practical ideas for building a more resilient and efficient workforce—without giving everything away.

Who Should Listen?

  • Entrepreneurs & Small Business Owners – especially in trades, construction, or services, struggling with hiring and retention.

  • Operations & HR Leaders – looking for real-world examples of hybrid teams (field + fully remote office) that actually work.

  • People Managers in High-Turnover Industries – interested in building a stronger culture and engagement with frontline teams.

  • Founders Feeling Overworked – who want to understand how remote executive assistants can help them reclaim time and focus.

Mentioned Links:

Stay Connected to Vita Assure; Insurance and Workplace Benefits

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💡 Share this episode with colleagues and leaders in your network
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for future conversations about benefits, leadership, and workplace wellness

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Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer

Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer

Gianna Ricciardi