Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer
Description
In this episode of Vita Talks, host Gianna Ricciardi sits down with Cory Brewer, Founder of Beyond Landscaping and Co-Founder of Market Hill Agency. Cory shares how he grew his North Vancouver landscaping company while tackling one of today's biggest business challenges: finding and keeping strong people.
He discusses the turning point that led him to rethink how his office operated, ultimately building a fully virtual back-office team overseas. Cory also opens up about how Beyond Landscaping keeps field staff engaged through culture, year-round work opportunities, and better structure. His experience eventually inspired a second business supporting entrepreneurs with trained remote executive assistants.
Whether you manage field teams, hybrid teams, or a growing small business, this episode offers practical ideas for building a more resilient and efficient workforce—without giving everything away.
Who Should Listen?
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Entrepreneurs & Small Business Owners – especially in trades, construction, or services, struggling with hiring and retention.
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Operations & HR Leaders – looking for real-world examples of hybrid teams (field + fully remote office) that actually work.
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People Managers in High-Turnover Industries – interested in building a stronger culture and engagement with frontline teams.
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Founders Feeling Overworked – who want to understand how remote executive assistants can help them reclaim time and focus.
Mentioned Links:
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Connect with Cory on LinkedIn
https://www.linkedin.com/in/corybrewer/?originalSubdomain=ca -
Connect with Cory on Instagram
https://www.instagram.com/corybrew/?hl=en
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