Summary

In the latest episode of Service Evolution, Jim Robinson, Neil McQuiston, and Skyler Coffey, come together to tackle one of the most critical and often overlooked elements of sales success: building a winning sales culture.

The conversation kicks off with each speaker sharing what sales culture means to them. Neil emphasizes that it’s about more than just numbers—it’s the foundation of teamwork, motivation, and trust. Skyler adds that a healthy sales culture creates an environment where people feel supported, challenged, and empowered to improve. Jim, drawing from his experiences in team leadership, highlights the importance of transparent communication and recognizing every win, no matter how small.

The trio dig into practical steps for cultivating this culture. They discuss everything from hiring for cultural fit to ongoing coaching, and the value of setting shared goals. One standout point: sales leaders should model the attitudes and work ethics they want to see. This sets the tone for the rest of the team.

Listeners also get actionable advice on navigating obstacles such as remote work, internal competition, and maintaining morale through tough quarters. All three agree—celebrating wins and learning from losses are equally crucial for long-term growth. Whether you’re a sales manager or a sales rep, this episode is packed with actionable strategies and real-world examples for elevating your team’s performance!

Show Notes

(00:00 ) Introduction

(04:27 ) Celebrating Wins After Forty Years

(07:59 ) The Ubiquity of Sales

(11:19 ) Effective Team Collaboration

(14:03 Overcoming Sales Resistance Barriers

(16:48 ) Exploring Engaging Sales Strategies

Links

Jim Robinson 

CGP Maintenance and Construction Services

Neil McQuiston

Skyler Coffey