Building a fashion brand for STEM-loving kids and adults
Update: 2025-08-13
Description
When Jaya Iyer couldn’t find science-themed dresses for her daughter, she realized that other parents must be feeling the frustration. Wanting to empower her daughter and others, she launched Svaha USA, a STEAM-based fashion brand that creates clothing for the entire family. What started as a mission to challenge gender stereotypes in kids' clothing has grown into a thriving business known for its bold, brainy designs.
Chapters
00:00 Introduction and background
7:00 Challenges when starting the business
14:13 Creating the clothing
20:30 Fulfilling orders
23:18 Building a mission-driven brand
25:31 Balancing family and work
30:16 Reflecting on the business
31:34 Advice for other entrepreneurs
33:11 Closing and contact
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