Travis is Senior Digital Content Producer at PandaDoc, owning content from podcasts, YouTube, LinkedIn, TikTok and more. Travis joins us today to dive into video content strategy at PandaDoc, exploring how they use video to differentiate their brand and build affinity with their audience and sharing some actionable take on how to win with multi-media content.

In this episode, hear us chat about: 

• Breaking down multi-media content strategy at PandaDoc 

  
  

• Using video for brand differentiation and affinity

  
  

• Searchers v.s. Scroller: use content repurposing to serve both 

  
  



• The backstage story of growing The Customer Engagement Lab

  
  



• Advice to novice video creators: how to find your voice and personality 

  
  

If you are interested in learning more about what PandaDoc does, check out: https://www.youtube.com/@PandaDoc