Today we invited Tatiana Morand from HowtoSaaS, a marketing consulting firm that primarily works with late stage SaaS companies, to join us to discuss all things video marketing. In the next hour, we'll be discussing when a company should consider investing in video marketing, the dos and don'ts of video marketing, how to measure success, and advice for companies with a tight budget. 

Expect to learn: 

• When should a company consider investing in video marketing? Hot, warm & cold framework to evaluate opportunities 

  
  



• Cases of companies doing video marketing right: the dos and don’ts 

  
  



• Leveraging video for branded social and personal connections 

  
  



• Advice for companies with a tight budget 

  
  

  
  

  
  

If you want to get in touch with Tatiana, find her on Linkedin or read more about her work here!

The Audience Builder is produced by Vizard, a video editor designed to transform long videos into viral social clips. Ready to start creating? Visit https://vizard.ai/.