In this episode of Seed to Success, Alastair sits down with Laura Beales, COO and co-founder of Tally Workspace who shares her insights into the challenges and triumphs of building a two-sided marketplace model in the property business.

Laura’s journey from accountant to tech entrepreneur offers practical advice for founders navigating the complexities of scaling a start-up and creating a respected brand in business. Laura discusses the importance of adaptability, prioritising advice over money, and the significance of understanding strategic drivers in a two-sided marketplace model.

Tune in to hear about her experiences fundraising, building a strong co-founder dynamic, strategic pivots and leveraging grants for early-stage businesses!

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Show notes:

00:00:00 - Introduction

00:00:39 - What is Tally Workspace?

00:01:44 - Laura’s background

00:02:54 - Transition to entrepreneurship

00:08:04 - Evolution of Tally Workspace

00:15:06 - The importance of user research and adaptation

00:16:26 - Co-founder relationship

00:21:50 - Funding and grants

00:27:53 - Fundraising tips

00:28:12 - Building trust with angel investors

00:32:44 - Investing in people

00:34:03 - Governance and reporting

00:36:32 - LTV to CAC ratio

00:43:24 - Tracking interactions

00:44:17 - Importance of GMV