Building an Informed Marketing Budget: Part 1 - Industry Benchmarks
Update: 2025-06-02
Description
In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend.
Key Takeaways:
- Learn the typical marketing budget as a % of revenue for your industry
- Understand how digital spend is shifting across sectors
- Get a real-world example to benchmark your own budget
- Start evaluating whether your spend aligns with your growth goals
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