Building an audience on LinkedIn
Update: 2020-01-28
Description
So you've heard that this new fangled social media lark is the place to be. Myspace is where it's at. Bebo is amazing. Not Habbo Hotel though. That ones just for kids.
Seriously though, each platform has its own strengths and weaknesses and its own audiences.
I'm not likely to find my clients on TikTok, and to be honest, they're probably not on Pinterest or Instagram either.
So the very first step is to figure out who your audience is and where they hang out, so you concentrate your efforts on the place that will make the most impact.
For me, that used to be Twitter (and I've been on Twitter for twelve years now and I love it a lot). But Twitter has changed and now it looks like my audience is on LinkedIn.
Seriously though, each platform has its own strengths and weaknesses and its own audiences.
I'm not likely to find my clients on TikTok, and to be honest, they're probably not on Pinterest or Instagram either.
So the very first step is to figure out who your audience is and where they hang out, so you concentrate your efforts on the place that will make the most impact.
For me, that used to be Twitter (and I've been on Twitter for twelve years now and I love it a lot). But Twitter has changed and now it looks like my audience is on LinkedIn.
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