Building lasting subscriptions programs
Update: 2023-12-21
Description
I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered:
- fixing misaligned incentives in publishing
- whether peak subscription exists
- subscriptions as a force function to be customer centric
- what publishers should and shouldn’t learn from the success of The New York Times
- The struggles of many streaming services
- what publishers can learn from subscription companies outside media
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