Alan Smithson is focused on developing VR/AR business applications and platforms for Marketing, Retail & e-Commerce through his role as CEO and Founder of MetaVRse, which prides itself as one of North America's leading VR & AR consultancies. Alan also serves as a Mentor at Techstars Accelerator in Toronto, Canada and is also a Pitch Board Advisor for SXSW. Alan is revered as a thought leader and pioneer in the VR & AR industries, having first discovered the technologies through his career and love of music and DJ'ing.