DiscoverInside InsightsBuilding the NFL brand beyond the game itself
Building the NFL brand beyond the game itself

Building the NFL brand beyond the game itself

Update: 2025-10-27
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Description

Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasonal entertainment into year-round cultural engagement through strategic storytelling and community impact.

In this conversation with host Nataly Kelly from Zappi, Marissa reveals:

  • the "script insight" framework that turned social criticism into beloved campaigns
  • the three-pillar international expansion model prioritizing fan potential over current popularity
  • her "no NFL season" philosophy that keeps 300+ million fans engaged through combine, draft, and off-season drama cycles

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Building the NFL brand beyond the game itself

Building the NFL brand beyond the game itself