This episode contains some explicit language.

Join Todd, Casey and Amanda to discuss the importance of LinkedIn for personal branding and thought leadership. Amanda is the founder of Thot Leader Labs and shares her vulnerability professional journey.

Join the conversation to explore the balance between personal and company branding, best practices for thought leadership, and strategies for growing a LinkedIn audience.

Takeaways

LinkedIn is the most valuable platform for professional branding.

Being candid and vulnerable can attract respect and connections.

Don't fear looking stupid; it's part of the process.

Personal wins resonate more than professional achievements.

Building credibility takes time and consistency.

Infusing personality into posts can enhance engagement.

Creating a content calendar can help maintain a posting rhythm.

Networking early in your career can set a strong foundation.

Growth on LinkedIn is often a gradual process. Gaining followers can often come from adversity.

Authenticity is key in personal branding.

Be yourself and avoid copying others.

Visual content is important for engagement.

Embrace your unique qualities and hobbies.

Video content is currently favored on social media.

Treat every interaction as an opportunity to connect.

Contents

00:00 Intro

02:58 The Value of LinkedIn for Personal Branding

05:49 Navigating Personal and Company Branding on LinkedIn

08:57 Best Practices for Thought Leadership on LinkedIn

11:59 Building a Personal Brand: The Journey

14:51 Overcoming Vulnerability in Content Creation

18:03 Growth Strategies for LinkedIn Presence

24:02 Navigating Adversity and Building a Following

28:06 The Power of Authenticity in Personal Branding

30:33 Choosing Happiness and Perspective in Challenges

33:47 Tactical Tips for Building Your Personal Brand

40:10 Networking Strategies for Success

43:34 Homework: Embrace Authenticity and Cringe

Resources

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Credits

Show direction: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Debra Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kensie Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show manager: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Angela Allred