Explore the fundamental principles from "Built to Last" by Jim Collins and Jerry I. Porras, offering entrepreneurs insights into building enduring companies through core ideologies, BHAGs, and a strong culture.

Take the quiz and activities for this book: https://www.apolloskills.com/courses/builttolast

Built to Last by Jim Collins and Jerry I. Porras explores what makes visionary companies endure and thrive over time. Through extensive research and comparisons between successful firms and their less prosperous counterparts, the authors identify fundamental principles that distinguish exceptional organizations.

Visionary companies, they find, possess a core ideology—fundamental beliefs and values that remain constant while business strategies and practices adapt to changing environments. These companies are driven by a sense of purpose beyond profit, fostering a culture of continual improvement and innovation.

Collins and Porras emphasize the importance of "preserving the core while stimulating progress," meaning that visionary companies maintain their core values and purpose while encouraging evolution and innovation. The concept of "Big Hairy Audacious Goals" (BHAGs) illustrates how ambitious objectives drive extraordinary achievements.

The authors debunk myths, showing that visionary companies are not reliant on charismatic leaders or focus solely on maximizing shareholder wealth. Instead, they invest in building strong organizational foundations, emphasizing sustainable growth and resilience.

Overall, Built to Last provides actionable insights for leaders aiming to create lasting, impactful organizations. It highlights the significance of a clear vision, strong core values, and a commitment to continual progress as the cornerstones of enduring success.

Take the quiz and activities for this book: https://www.apolloskills.com/courses/builttolast