Business Builders (Pt.35) Breaking the Feast or Famine Cycle
Description
In this Business Builders workshop, I’m digging into one of the biggest struggles small business owners face: the constant ups and downs of the feast or famine cycle. If you’ve ever had a month full of sales and then felt crickets the next, you’re not alone. In this episode, I walk through why this cycle happens, the stress it creates, and how you can finally step out of it by building more predictability into your business.
Key topics covered:
- Why the feast or famine cycle shows up (and why it keeps us stuck in stress mode).
- The difference between reactive and proactive business building.
- How to plan revenue ahead instead of scrambling month-to-month.
- Three proven paths to create stability: recurring/retainer offers, rebooking systems, and consistent lead generation.
- Why predictable revenue doesn’t mean boring—it actually creates more freedom and intentional growth.
Challenge
Pick one of the three paths to predictable revenue:
- Create a recurring/retainer offer
- Build a rebooking or renewal system
- Plan a consistent lead generation habit
Choose the one that will have the biggest impact for you this quarter and commit to taking one action step this week to move it forward.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!



