DiscoverBrands for a Better World (formerly Evolve CPG)Business to Benefit All with Kevin Bayuk of Lift Economy
Business to Benefit All with Kevin Bayuk of Lift Economy

Business to Benefit All with Kevin Bayuk of Lift Economy

Update: 2025-11-13
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Description

In this conversation, Kevin Bayuk shares what inspired them to create the Next Economy MBA program, who it’s for, and what the curriculum covers. We talk about the shortcomings of the existing MBA programs and the need for one that goes beyond basic ESG frameworks. Bayuk talks about how they’ve used participant feedback to continuously evolve the program, and how their alumni continue to stay engaged after graduating. We then talk about the Next Economy MBA book, which serves a nice introduction to topics in the program, the other technical assistance Lift Economy provides, and what new offerings are on the horizon. Kevin wraps up by sharing his vision of a better world.


Takeaways:

  • Lyft economy’s mission to transform the very nature of the business as usual economy to an economy that works for the benefit of all life.
  • The lack of options available for learning about impact business models beyond basic ESG frameworks.
  • How the Next Economy MBA program was collaboratively developed.
  • The ways in which the program has evolved over the years.
  • Why they decided to write the Next Economy MBA book, and how it related to the program itself.
  • Who tends to go through the MBA program, why, and where it leads them.
  • The other technical assistance programs Lift Economy offers.
  • Kevin’s involvement in the Urban Permaculture Institute.
  • Simplifying life can help you focus on what truly matters.
  • Science fiction can inspire new ideas and perspectives.
  • A world with no one left out is a worthy goal.
  • Passion can drive meaningful change in society.


Sound bites:

  • “We got started by listening to what our stakeholders were interested in.”
  • “Do it in ways that are distinct from the structures and patterns and norms of the exploitation-oriented, business-as-usual economy.”
  • "It's an evolving service or product that continues to change every cohort based on participant feedback.”
  • “We're now at about 800 people who have enrolled and participated in the training.”
  • “It's really been kind of electrifying just to seeing the types of collaborations that can emerge.”
  • “The book is a good way to get introduced to the core concepts.”
  • "Explore the imagination landscape."
  • “What would a world look like that works for everybody with no one left out.”
  • “Try and simplify your life to make your needs as simple as possible to meet and then just stick with it.”
  • “How do we orient our life design to reduce our costs of living and live more authentically in alignment with our values.”


Links:

Kevin Bayuk on LinkedIn - https://www.linkedin.com/in/kevinbayuk/

Lift Economy - https://www.lifteconomy.com/

Lift Economy on LinkedIn - https://www.linkedin.com/company/lifteconomy/

Lift Economy on Facebook - https://www.facebook.com/LIFTEconomy/

Lift Economy on X - https://x.com/lifteconomy

Lift Economy on YouTube - https://www.youtube.com/channel/UC5D6TM2pOWwGNcxA-ucd-Eg

The Next Economy MBA - https://go.lifteconomy.com/nextmba

Book: The Next Economy MBA - https://bookshop.org/p/books/the-next-economy-mba-redesigning-business-for-the-benefit-of-all-life-erin-axelrod/028990c9a162693f

Podcast: Next Economy Now - https://podcasts.apple.com/us/podcast/next-economy-now-for-the-benefit-of-all-life/id1074584017

Brands for a Better World Episode Archive - http://brandsforabetterworld.com/

Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/

Modern Species - https://modernspecies.com/

Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/

Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/

Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/

Heritage Radio Network - https://heritageradionetwork.org/

Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/

Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork

Heritage Radio Network on X - https://x.com/Heritage_Radio

Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/

Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio

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Business to Benefit All with Kevin Bayuk of Lift Economy

Business to Benefit All with Kevin Bayuk of Lift Economy