DiscoverSpiraling Up — Marketing For Professional ServicesBuy or Sell: Do Billable Hours Sabotage Marketing? with Becca Johns
Buy or Sell: Do Billable Hours Sabotage Marketing? with Becca Johns

Buy or Sell: Do Billable Hours Sabotage Marketing? with Becca Johns

Update: 2025-05-07
Share

Description

How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth

In this episode of Spiraling Up, the Hinge team discusses the complexities of time tracking in professional services, debating its benefits and drawbacks. Then, Becca Johns, an expert in accounting marketing, joins the show to play ‘Buy or Sell?’ where she shares insights on the challenges and potential of marketing in the accounting industry. The conversation touches on marketing strategies, ROI, risk aversion, the impact of marketing on M&A, and the importance of building personal brands.

Comments 
In Channel
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Buy or Sell: Do Billable Hours Sabotage Marketing? with Becca Johns

Buy or Sell: Do Billable Hours Sabotage Marketing? with Becca Johns

Hinge