Zach Coleman, a marketing branding expert, shares his journey of finding his own path and helping others build authentic personal brands. Growing up in the shadow of his retired NFL player father, Zach felt unseen and unheard, which led him to pursue visual communication as a way to be seen and heard. He worked in the corporate world but felt unfulfilled and decided to start his own business.

Zach emphasizes the importance of aligning personal values with business goals and creating an economic engine around who you truly are. He encourages people to define success on their own terms and not be afraid to reinvent themselves.

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Takeaways

• Growing up in the shadow of someone successful can be challenging, but it's important to reject living someone else's dream and find your own path.


• Creating an authentic personal brand requires aligning your values with your business goals and building an economic engine around who you truly are.


• Success should be defined on your own terms, not based on external expectations or societal standards.


• Don't be afraid to reinvent yourself and make adjustments along the way to ensure you're living a fulfilling and balanced life.

About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The Byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

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