Cake Box Holdings PLC delivered a strong interim investor update, highlighting robust company performance, accelerating digital momentum, and successful integration of the Ambala acquisition. Group revenue surged 53.5%, supported by sustained consumer demand, an expanding store estate, and enhanced operational efficiencies. Cake Box franchise sales increased 14.6%, with like-for-like sales up 6.3% and online revenue rising nearly 26%, reflecting effective marketing, improved CRM capabilities, and a rapidly growing customer database. The group now operates 284 Cake Box and Ambala stores nationwide, opening 11 new locations in the period and advancing its growth strategy through a franchise-led model that continues to strengthen its order book and market footprint. EBITDA rose to £4.6 million, driven by improved margins, operational gearing, and Ambala’s maiden contribution. While net debt increased following the acquisition, management reaffirmed confidence in cash generation, capital allocation discipline, and long-term value creation. Strategic initiatives including upgraded production facilities, supply chain integration, new product development, and a significantly enhanced digital platform are supporting customer engagement, loyalty growth, and omni-channel expansion. Management expects a stronger second half with revenues, profits, and EBITDA set to exceed H1 performance, backed by seasonal trends, celebration events, and increasing digital sales. With 17 new stores already opened and the business on track for 25 new franchise stores this year, Cake Box Holdings PLC reiterates its commitment to sustainable growth, margin improvement, and consistent delivery against market expectations.