CBS News Town Hall: Low Advertiser Turnout
Update: 2025-12-14
Description
CBS News town hall event, moderated by Bari Weiss and featuring Erika Kirk, CEO of Turning Point USA, faced advertising challenges due to its controversial content. The event, airing at a low viewership time slot, was filled with direct-response ads, unlike the major sponsors during the rerun of Forty-Eight Hours at the same time. Despite this, some conservative organizations like the Heritage Foundation and Hallow, a Christian prayer app, aligned with the content.
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