CCR331: Cracking Global Markets with Transcreation Expert, Victoria Franco
Update: 2025-08-19
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In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America.
They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, and community matter more than ever for Freelance Copywriters and growth teams.
You’ll hear how Victoria rebuilt Kevin’s offer for the Latin market (with help from Dave Maswery) and the “nuance worker” approach brands need to avoid embarrassing—and costly—misfires.
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