DiscoverThe McKinsey PodcastCEO Tufan Erginbilgiç on reinventing Rolls-Royce
CEO Tufan Erginbilgiç on reinventing Rolls-Royce

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

Update: 2024-11-08
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Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

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CEO Tufan Erginbilgiç on reinventing Rolls-Royce

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

McKinsey & Company