I was feeling really unsettled, because my career was about to make a major change, and I had no idea what direction it would take. I knew that leaving the Yellow Pages world, where I was well known and established was going to require me to build professional credibility in a new field.

I’ve always admired people who blow past the generalists, and I love trying to find out how they do it.

I tracked down Greg Rollett, who works at the Celebrity Branding Agency and The Product Pros and is an absolute master at helping professionals establish “celebrity status”.  You’re going to love his energy and how regular people can establish uncommon positioning.

The Celebrity Branding Agency produces books, videos, cds, and helps their clients with their marketing.

I love that they are aligned with Dan Kennedy, one of my favorite marketers, and how they implement Dan’s ideas for their clients.