CMO Digital #9: Marketing reading list for 2015

Update: 2015-01-19

Description

Fawn and Jim compare their reading lists to learn about the latest marketing field developments at the start of 2015. Jim's reading Tim Keiningham's Wallet Allocation Rule that tells marketers about why customer satisfaction ratings aren't the metrics they're looking for. Meanwhile, Fawn's reading about the top 10 business priorities for 2015.

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In Channel

CMO Digital: Canada's Top 5 Brands 2014

2015-02-1105:39

CMO Digital: The Customer Journey & Personalized Video

2015-01-2804:01

CMO Digital #9: Marketing reading list for 2015

2015-01-1903:37

Black Friday versus Cyber Monday 2014

2014-12-1003:47

Google's Contributor and Bing Ads vs Google

2014-11-2704:09

CMO Digital: How Canadians Consume Online Media, and BrightRoll after Yahoo's Acquisition

2014-11-2504:46

Publicis' $3.7B Buy, Holiday Shopping Trends, and CBC's Marketing Analytics

2014-11-0604:19

IDG Report: Good News for Marketers

2014-11-0405:19

How to: Third-Party Sharing and Marketing to Moms

2014-10-2002:32

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CMO Digital #9: Marketing reading list for 2015

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CMO Digital #9: Marketing reading list for 2015

Jim Love and Fawn Annan

CMO Digital #9: Marketing reading list for 2015