CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?
Update: 2018-10-23
Description
Season 1, Episode 11
This week's episode is jam packed with so much knowledge! Key topics of this amazing women-led round table include:
- How marketing spend is changing
- Reaching consumers in a world where media consumption is increasingly personalized
- Brand safety
- As ads become commerce enabled, how does it change marketing?
- How do brands transform into content creators?
Round table speakers: Joanna Lord CMO, Classpass Pam El CMO, NBA Emily Culp Former CMO, Keds Linda Boff CMO, GE Christina Carbonell Co-Founder, Primary.com Moderator Rich Greenfield TMT analyst, BTIG
Read our companion piece post here
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This episode of Builders was hosted and produced by Laila Oweda.
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