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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.

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CONTENT MARKETING PODCAST 

Podcast contains a review of the content marketing week plus bonus tools and tips!

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Stitcher - Acast - iTunes

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CONTENT MARKETING ARTICLES

How to Create a Content Mission Statement with 4 Simple Templates - Orbit Media

When one upvote is worth a thousand visitors - The Next Web

The U.K.’s Times and Sunday Times are structuring their new apps and website around peak traffic times - NiemanLab

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CONTENT MARKETING TOOLS

ANSWER THE PUBLIC -  'Ask the Seeker. Enter your keyword and he'll suggest content ideas in seconds'

Is this the most gimmicky SEO tool you ever will see? Yes. Is it still useful under the hood? Yes. SEO is a game of supply and demand. Supply the answers with content that users demand and have yet to be satiated. 

ANSWERTHEPUBLIC

 

ICONOSQUARE - 'Key metrics about your Instagram account.'

Given that Instagram is next to useless for stats and metrics in and of itself, use this to standardise reporting.

ICONOSQUARE

 

FAQFOX - 'Is your marketing research lacking?'

In a similar set up to Answer The Public, this tool is useful for keyword, topic and content opportunity research. 

FAQFOX

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CONTENT MARKETING CAREERS

Social Media and Content Marketing Manager - B&Q

Head of Content, Live and Digital, EuroFinance - The Economist

Owner Experience Content Administrator - Dyson

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