CRISPR Campaigns & Beyond: Science Marketing with Elizabeth Chabe, Founder/CEO of High Touch Group
Description
What does it really take to bring cutting-edge science out of the lab and into the world? In this episode of Inside Biotech, we sit down with Elizabeth Chabe, founder and CEO of High Touch Group, a strategic marketing firm specializing in biotech, medtech, and deep tech.
Elizabeth shares her unique journey—from working in a structural engineering lab and helping scale pilot manufacturing projects, to becoming a trusted advisor to venture-backed startups across the life sciences. Along the way, she’s led national campaigns at institutions like The Jackson Laboratory, helped scientists secure critical funding, and built a business that helps translate complex science into commercial success.
Whether you’re a researcher, founder, or science communicator, Elizabeth offers actionable advice on how to make sure your innovation doesn’t stay hidden in the lab.
(0:00 ) Intro to Elizabeth Chabe
(1:52 ) City of Hope Ad
(2:34 ) Welcome to Elizabeth Chabe CEO of High Tough Group
(3:57 ) Elizabeth background starting first business at age 9 as a psychic hotline! Elizabeth had a wide entrepreneurship business at a young age.
(7:42 ) How to translate entrepreneurism to science?
(11:28 ) Challenges working at Jackson Lab during beginning of CRISPR.
(18:00 ) Most important moments in marketing are founding teams and adventures.
(21:40 ) Few and Far Between Podcast Ad
(22:30 ) How was High Touch Group started?
(29:12 ) What did client recruitment look like pre JAX and post JAX?
(36:32 ) Focus of High Tough Group clients.
(40:28 ) How does Elizabeth determine how best to help High Touch Group Clients Initially?
(45:58 ) Motivation for writing The Giant’s Ladder?
(49:20 ) Advice to early career scientists to get out and communicate?
(55:40 ) Outro
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